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This is a great question I get asked often. Only you can answer this question, but I am hoping to make your decision a lot easier. Let me first say that I am glad you are pondering this question because that means to me that you are knowledgeable about both, by are unclear as to where to go from here.

This session is designed as an entry level 101 course and should be the first step to launching an e-business regardless of your level of expertise.

Here are some key differentiators we will review together to determine if a Blog or Website is for you.

• What is a blog?
• What is a website?
• What are your key Objectives and Goals 
• Cost associated with each.
• Skill Levels for success.
• Designs and Flexibility options.
• Domain name and how it affects overall web searching.
• Code optimization.
• Growth potential.
• Shopping Cart Capabilities.
• Money and Time
• The Role of this new medium in your overall strategy  

You will leave this session with a strong understanding of the differences between a blog and a website, feel more comfortable taking steps to launching your website or blog, as well as a white paper presentation with step-by-step action items you can begin applying immediately. 

Order the "Website v. Blog" session today! Package includes: One-hour session on the phone, White paper detailing actionable items to apply immediately and  FREE website evaluation before getting started.

Ever hear the expression, “Number’s Don’t Lie?” Well, I believe that’s true.  Even more so in the e-commerce web marketing world, numbers are everything!

In this session, we plan to explore in more depth your website from the customer’s perspective, which includes understanding your customer’s demographics and behaviors. This is achieved through surveying, analytics, and repetition.

Key Market Research and Analytics topics include:  

·        Identifying Your Audience

·        Internet Marketing Research

·        Competitor Research

·        Google Analytics

·        Market Research Surveys

·        Website Usability and Functionality

·        Onsite Optimization

You will leave this session with a strong understanding of how to use market research as a marketing tool, how to analyze your onsite customer behavior, and how to optimize based on the learning’s.  

Order the "Market Research and Analysis" session today! Package includes: One-hour session on the phone, White paper detailing actionable items to apply immediately and a FREE website evaluation before getting started.

Let me first start out by congratulating you on your blog or website launch. If you are interested in "Launching your website”, this means that you are already online and now looking to optimize the site for web crawlers.

In this session, we will discuss how to best optimize your website to ensure that the site is “SEF” Search Engine Friendly.

Here are some key topics we will review to ensure your site is fully optimized.  

·        Title, Meta, and Description Tags

·        Copy Writing for “SEF” Web Content
Site Analytics

·        Link Testing

·        SSL Certificates

·        Shopping Cart Experience

·        About Us and Contact Us Best Practices

·        Customer Service Best Practices

You will leave this session with a strong understanding of what a Search Engine Friendly website is, open your store for business and begin taking orders.

Order the "Launching Your Website" session today! Package includes: One-hour session on the phone, White paper detailing actionable items to apply immediately and  FREE website evaluation before getting started.

Welcome to Marketing Your Website. This is by far the most in-depth session and for good reason. Because of the fact that there are no tricks, no magic buttons and no quick answers, this will be a reference guide for weeks if not months ahead as you grow your website.

In this session, we will discuss how to marketing your website using “Best Practices” only.  

Key topics include:  

·        Online and Offline Marketing Strategies

·        Web Directory Submissions

·        Blog Marketing

·        Article Directory Submissions

·        PR Releases

·        Email Marketing

·        Search Engine Marketing (Paid Search)

·        Local Markets and National

·        Affiliate Programs

·        Advertising

You will leave this session with so many new opportunities to market your website and will be a reference guide for your site for weeks and months to come. This is the meat and potatoes for increasing traffic to your website, increasing traffic, and building a web business for years to come.

Order the "Marketing Your Website" session today! Package includes: One-hour session on the phone, White paper detailing actionable items to apply immediately and  FREE website evaluation before getting started.

Are you intimidated by Twitter of Facebook? Do you feel like you have to learn a new language just to keep up with Social Media? The power of Social Media has become a key component to marketing small and large businesses alike. In this session, we will explain Social media platforms in more detail and you will gain a full understanding as to how these tools strategically serve and support small business and to assist in strategies needed to sell products and/or services.

Key Social Media topics include:  

·        Social Media Marketing Overview

·        How to build Communication Strategies

·        Twitter for Small Business

·        Facebook for Small Business

·        LinkedIn, Flikr, and Youtube marketing

·        Collaboration and Community

·        The Idea of Entertaining

You will leave this session with so many new opportunities to market your website from Social Media elements, creating a community buzz, and attracting new business.

Order the "Social Media Marketing" session today! Package includes: One-hour session on the phone, White paper detailing actionable items to apply immediately and a FREE website evaluation before getting started.